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by nelson narrratives

Upcoming

Castle Roller Rink

Project Spreadsheetcanva projects

• Increase volume of private parties and birthday rentals
• Increase general admission sales via special events

goals

Top projects

  • Social Media 4 Post/Week
  • Booking Info Distribution for Private Events
  • New Content Photo/video

Clean Works

Project Spreadsheetcanva projects

• Increase/establish customer base for sonic cleaning services
• Increase connection and morale in staff
• Increase number of qualified applicants

goals

Top projects

  • N/A

Honabach Realty

Project Spreadsheetcanva projects
  • Increase number of closed deals

goals

Top Projects

  • Create Buyer/Seller Journey Map
  • Identify journey point for lead loss
  • Create "chain of events" flow for new listings

2025 Leads vs Closed

The largest sources for leads and actual closed deals are as follows:

Referral

SOI

Zillow

website

Personal

new leads

closed deals

18
14

60
7

101
5

118
3

16
13

Strategic Direction

Alleviate Pain Points for Leads

  1. Articulate the buyer and seller journeys
  2. Identify where on the journey leads are lost
  3. Identify the pain points in the journey, starting with where most leads are lost.
  4. Create solutions for pain points

Create More Opportunities for Referrals 

  • Add value to past and existing clients personally
  • Create value that people want to share with others
  • Show gratitude to those who referred
  • Create an ask to be referred

Misc Projects

  • Social package tracking
  • Content Creation Schedule
  • Touchpoints between sellers/buyers
  • Traffic Report Generation
  • Podcast
  • How to use CRM for Marketing

Increase Sphere of Influence

  • Engage relevant communities on a regular basis
  • Provide value to agents outside of your selling area